Today’s B2B Brew! ☕

📰 Top 5 B2B News Headlines:

1. Meta's AI Leap: Meta announces a new suite of generative AI tools for businesses, aiming to redefine personalized marketing.

2. E-Commerce Boom: Shopify records a 35% increase in holiday season sales, powered by their new one-click checkout feature.

3. Electric Future: Tesla inks a $2 billion deal with global suppliers to scale battery production.

4. Sustainability Meets Strategy: Coca-Cola pledges to use 50% recycled materials in packaging by 2030.

5. Global Hiring Surge: LinkedIn reports a spike in remote job postings for 2024 as hybrid work dominates.

📚 4 Tips to Learn Something New:

1. My 10 principles of startup marketing: For a few reasons, these last couple of months became a time to reflect. I made lists, got through a few of them, procrastinated on others, and thought about my career and its direction a lot. READ HERE

2. The right way to set goals for growth: Many people know growth teams experiment with their product to drive growth. But how should growth teams set goals? At Pinterest, we’ve experimented with how we set goals too. I’ll walk you through where we started, some learning along.. READ HERE

3. Increase your B2B SaaS website conversion rate — in 3 hours: Web conversion is an often untapped and ignored growth lever. Here are some of the issues I’ve observed that hinder web conversion, and how to fix them: Context: I saw first-hand the power of a well-c... READ HERE

4. 5 examples of product-led SEO: Scaling SEO is not easy, neither in concept nor execution. While most sites drive SEO traffic through company-generated content, Product-led SEO allows certain companies to scale landing pages with co... READ HERE

📜 3 Historical Facts About the Business World:

1. The First Business Empire: The East India Company, founded in 1600, was the first multinational corporation.

2. Coca-Cola's Start: In 1886, Coca-Cola sold just 9 glasses a day, yet it’s now a $265 billion brand.

3. Amazon's First Sale: Amazon's first-ever sale in 1995 was a $27.95 book titled Fluid Concepts and Creative Analogies.

2 Jokes to Make You Smile:

1. Why did the marketer bring a ladder to work? Because they wanted to reach new heights in their career!

2. How do accountants stay cool at work? They have plenty of fans!

💡 1 Quote to Inspire You:

That’s it for today’s B2B Brew! ☕ What was your favorite segment? Drop a comment and share the love!