How Entrepreneurs Can Master Decision Overload Using the "Lawrence Yeo Compass" Method

Sarah wasn’t new to tough calls.

As the founder of a Chicago-based B2B tech startup, her mornings were a barrage of questions:

• Should she invest in LinkedIn ads for better B2B content engagement?

• Should her team pivot their product roadmap?

• Which client’s feedback deserved priority this week?

By the time she hit noon, she was mentally drained, and critical decisions often fell victim to “let’s see about this tomorrow.”

But one day, Sarah stumbled upon a concept she adapted into the Lawrence Yeo Compass Method. And it changed her entrepreneurial game.

The Problem: Decision Overload

Entrepreneurs in the U.S. juggle everything from strategy to client retention. With so many hats to wear, decision fatigue sets in quickly, leading to:

• Paralysis (overthinking simple decisions).

• Burnout (mental exhaustion from constant evaluation).

• Missed opportunities (delaying impactful moves).

Sarah’s Solution: The Lawrence Yeo Compass

1. The North Star Principle:
   Sarah clarified her core goal for the quarter: improving her startup’s B2B content engagement. Every decision she faced was measured against this objective.

2. The 3x3 Filter:
   For every decision, Sarah asked:

   • Does this move us closer to our North Star?

   • Can the outcome be felt within three months?

   • Is this something only I can decide?

   If two out of three answers were “no,” it went on her “delegate” list.

3. Decision Batching:
   Sarah started saving smaller choices—like team lunch menus or minor design tweaks—for Friday afternoons. This freed her mornings for high-stakes decisions.

Within weeks, Sarah’s clarity and confidence soared. Decision-making was no longer a bottleneck.

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