Table of Contents

• How Entrepreneurs Can Make Better Decisions Under …

  • Introduction:

  • 1. Use the 10/10/10 Rule

  • 2. Gather Diverse Perspectives

  • 3. Embrace Data, but Trust Your Gut

    • Conclusion:

How Entrepreneurs Can Make Better Decisions Under Pressure

Introduction:

Entrepreneurs often find themselves navigating high-stakes decisions, whether it’s hiring a key team member, launching a product, or securing funding. Making the right choice under pressure is not just about being decisive—it’s about being strategic. In this guide, we’ll share techniques that will help you master decision-making, even in the most challenging situations.

1. Use the 10/10/10 Rule

The 10/10/10 Rule, popularized by Suzy Welch, offers a simple framework for long-term decision-making. By considering the short, medium, and long-term impact of a decision, you can balance immediate needs with future consequences.

How It Works:
Ask yourself:

• How will this decision affect me in 10 minutes?

• How will it affect me in 10 months?

• How will it affect me in 10 years?

Example:
If you’re debating whether to invest in a new marketing tool, the rule helps you weigh immediate costs against the long-term potential for growth.

2. Gather Diverse Perspectives

Even the most experienced entrepreneurs can benefit from external input. A trusted network can provide fresh insights or point out blind spots.

How to Get Started:

• Build a “decision-making circle” of mentors, peers, and advisors.

• Use collaborative tools like Slack or Notion to gather feedback quickly.

• Remember, diversity is key—different perspectives often lead to innovative solutions.

Pro Tip:
Before finalizing a decision, present it to someone who might challenge your assumptions. Constructive dissent often strengthens your rationale.

3. Embrace Data, but Trust Your Gut

While data provides a solid foundation for decision-making, intuition plays a critical role, especially in fast-moving entrepreneurial environments.

How to Balance the Two:

• Use data analytics tools like Tableau or Google Analytics to identify trends.

• When the stakes are high, trust your instincts—your intuition is informed by years of experience and expertise.

• Test small decisions before committing to large-scale implementations to minimize risks.

Example:
Sarah Blakely, founder of Spanx, credits many of her decisions to intuition, even when they went against conventional advice.

Conclusion:

Decision-making under pressure is a skill that improves with practice. By leveraging frameworks like the 10/10/10 Rule, seeking diverse perspectives, and balancing data with intuition, you can make smarter choices and propel your entrepreneurial journey forward.

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